Platform
Justification of the e-commerce platform.
Due to the outbreak of Covid-19, the utilising of online platforms has become rampant as the pandemic has accelerated the evolvement and evolution of the digital world and triggered changes in online shopping behaviours that are likely to have lasting effects.
Based on data collected from a survey conducted by Bain & Co, Malaysia is ahead of Indonesia and Singapore with 88% of the total Malaysia population are digital consumers, which from the insight indicates that Malaysia leads in the adoption of e-payment, better logistics services and e-commerce. The revenue growth in the quarter year of 2019 was tremendous as the online platform became more convenient for the consumers than traditional shopping yet the necessity of adhering to the lockdown for almost 2 years drove the economy virtually.
Apart from that, E-commerce platforms ease the customers in many ways such as faster buying process, flexible time to shop, variety choice of products and price comparison. Yolo Dadih online platform offers efficient services where YoloDadih website offers customers the possibility to purchase a wide variety of flavorful puddings as well as authentic fruits that can be added as toppings, along with the other cohesive services which are faster transaction and various modes of payment. In addition, the availability of product listing aids the comprehension of the customers with product descriptions and attracts them with appealing high resolution images.
Furthermore, the transition from traditional shopping to online shopping results in cost reduction in terms of maintaining a physical store and workforce. By owning a brick and mortar store, it required more expenses for the start-up which were associated with utilities, rent and hiring employees which differ from the initial setup cost for online business which is much lower. In other words, despite the acquisition costs that are associated with web hosting that include the upgrade of the website and payment process, these costs are lower than those incurred with physical stores.
Thus, in order to provide its customers with the best experience possible and flexibility yet affordable, Yolo Dadih developed its own online platform. Also, e-commerce platforms are advantageous for a start-up company like Yolo Dadih. As a matter of fact, online platforms benefit users and businesses in equal measure.

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