Yolo Dadih Business Model Canvas (BMC)

 

YOLO Dadih Business Model Canvas (BMC)

1. Value Proposition 

• At YOLO Dadih, we use high quality, halal and premium ingredients to ensure freshness, quality and consistency of our dadih to give the best taste for our customers’ satisfaction. We offer a variety of flavors which are grape, strawberry, cheese and biscoff as well as fresh and authentic fruits as toppings. Customers can also do advance booking of larger quantity orders for functions and ceremonies. Other than that, Yolo Dadih also provides a cohesive and convenient website to the customers with the ease of ordering process and simple layout design.

2. Customer Relationship

• Social media

YOLO Dadih has an official Facebook page, Instagram account and YOLODadih.com to interact and engage with their customers. In which there are different groups of customers with varying preferences on Dadih flavor for them to share opinion and give feedback.

• Live chat

It works as a personal assistance where the customers are able to communicate with YOLO Dadih team for individualized guidance and assistance through YOLO Dadih social media and website.

• Reward Loyalty

Customers that purchase most frequently dadih will receive rewards when purchasing it via YOLODadih.com.

3. Customer Segment

• YOLO Dadih's target audience is generally focusing on various kinds of customers of different races, religion, background , demographics and ethnicity. We make the YOLO Dadih unique to attract customers from children to adults. By that, we provide various flavours and reward loyalty for customers to enjoy their YOLO Dadih. Other than that, the catering company can contact us to purchase the YOLO Dadih for their event. 

4. Channels

• The channels that we use to sell our dadih are website, Facebook, Instagram and indirect selling by our customers. Through our website, the menus and price of our products are clearly stated and customers can easily place an order by adding their preferred dadih flavors into the cart and make online payment. For Facebook and Instagram, we choose these social media platforms to boost our sales by engaging with our customers and making postings regarding our product.

5. Key Partners 

• Our key partners are the suppliers of our products which are local supermarkets and fruit stalls where we get the ingredients to produce our dadih and local stores that sell packaging materials.

6. Key Activities

• Advance booking 

Larger orders can be booked earlier by customers. 

• Technological infrastructure 

YOLO Dadih social media and website.

• Customer services.

• Marketing.

7. Key Resources 

• Raw materials 

Acquire from local fruit stalls and local supermarkets.

• Technology 

YOLO Dadih Social media and website.

• Factory 

Processing and making dadih activities. 

8. Cost Structure

        Our cost structure represent cost that we buy and use for our business such as

• Raw materials such as packaging , fresh fruits, and ingredients for dadih.

• Operation and set-up cost.

• Production equipment.

• Marketing.

• Delivery cost.

9. Revenue Streams

• Volume and unit selling of dadih.

            The main income of our business is by selling the quantity of unit dadih to customer.

• Surcharge fees (60 cents per km). Next, from surcharge fees we will gain some income from any delivery that our customer request to deliver to their place.